EDUCATION

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BACHELOR OF FINE ART IN VISUAL COMMUNICATION

NANYANG TECHNOLOGICAL UNIVERSITY

AUG 2009 - JUL 2013

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DIPLOMA IN INTERACTIVE MEDIA DESIGN

TEMASEK POLYECHNIC

MAR 2006 - APR 2009

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PROFESSIONAL EXPERIENCE

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GRABTAXI PTE LTD

CREATIVE ART DIRECTOR

MAY 2018 - PRESENT

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• Manage creative direction and design for all verticals in Grab.

• Work closely with marketing team to conceptualise and implement marketing campaigns.

• Ensure all creative deliverable are within brand guideline.

• Oversee JuniorArt directors and freelance contract art directors work.

• Build and execute, campaigns and brand strategies that support

• and extend marketing initiatives, drive brand awareness, user growth and retention.

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UBER TECHNOLOGIES INC

CREATIVE (REGION MARKETING - APACX)

NOV 2016 - MAY 2018

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• Manage creative direction and design for Uber and Uber Eats. Conceptualise
  and implement marketing campaigns.

• Successfully develop and execute regional integrated campaigns for all 8 APACx markets,
  from conceptualisation to final execution.

• Build and execute brand strategies that support and extend marketing initiatives,
  drive brand awareness, user growth and retention.

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HAKUHODO SINGAPORE

ART DIRECTOR (ADVERTISING)

MAR 2014 - OCT 2016

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• Conceptualise and implement marketing campaigns for the following accounts: KAO Singapore,
  Konica Minolta, Canon Singapore and Regional,
  KOSE Singapore, Snapple Southeast Asia.

• Work with external stakeholders such as print production houses, photographers, TVC/ video
  post-production houses, PR agencies, social and media agencies to develop communication materials
  for projects.

• Develop new business with top clientele, including Nestle Singapore and KOSE Singapore.

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DENTSU YOUNG & RUBICAM

JUNIOR ART DIRECTOR (ADVERTISING)

NOV 2013 - FEB 2014

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• Manage art direction for the following accounts: M1, BMW, Performance Motor Limited.